Staff Profile

 

Shelly Freyn

Assistant Professor (Library, Room 410)
P: (814) 824-2465
E:
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Shelly Freyn brings 20 years of industry experience working for Fortune 100 companies along with some private organizations.

Her career began in research and development, but later branched into management, market research and technical sales. She has a track record of many new products with some of the top brands in the marketplace and holds a patent that sparked a new market category in the food industry.

Currently, Freyn is a doctoral student focusing on marketing strategy at Anderson University.  In addition, she holds doctoral credits in marketing from Cleveland State University, where she conducted research at CSU’s strategic business unit, working on projects ranging from alternative energy sources for fuel cells to competitive analysis of the automotive parts industry.

Freyn is a member of various groups, among them the scientific committee for the Institute for Competitive Intelligence, the board of directors for Southern Tier Environments for Living, and the governing board for Athena Power Link.

She is an assistant professor of business working for both the Department of Intelligence Studies and the Walker School of Business at Mercyhurst University. She teaches competitive intelligence, marketing research and various other marketing courses at both the undergraduate and graduate levels.  She is co-adviser of the student CI club and is also program director of the Business & Competitive Intelligence major in the business school, an interdisciplinary major with course requirements from both departments.

 

Degrees

  • B.S., Cornell University
  • Post baccalaureate certificate, Mercyhurst University
  • M.B.A., Saint Bonaventure University
  • Doctoral credit hours, Cleveland State University

Courses Taught

  • INTEL 540 Competitive Intelligence
  • RIAP 365 Advanced Competitive Intelligence
  • MKTG 357 Marketing Research
  • MKTG 347 Advertising, Promotion and Marketing Communications
  • MKTG 317 Sales Management
  • RIAP 300 Competitive Intelligence
  • MKGT 200 International Marketing
  • MGMT 120 Principles of Management
  • IDST 110 Ethics and Images in the Global Market Place

Research Interests and Presentations

  • Research interests: The synergistic effect of integrating traditional business models with national security and law enforcement intelligence models and its impact on strategy development.
  • Competitive Advantage of Transforming Data into Intelligence (American Marketing Association, Marketing Research Conference, Cleveland, OH April 2012)
  • Link Analysis: Visual Projection of Common Methodologies, Freyn and Langan (Strategic and Competitive Intelligence Professionals Conference, Philadelphia, PA May 2012) 
  • Improving the Objectivity of Indicator & Warning Analysis, Freyn and Paul (SCIP May 2012)

Selected Publications and Projects

  • Freyn, Shelly and Sreedhar Madhavaram (2007), “Functional Food Products: Issues and Implications for Society and Firms," American Marketing Association 2008 Winter Educators Conference Proceedings, Austin, TX: American Marketing Association. 
  • Granot, Elad, Shelly Freyn, Thomas G. Brashear-Alejandro and Moty Avisar (2007), “Animated At-Retail Marketing Displays: Technological Advances, a Conceptual Model, and Research Propositions,” Society for Marketing Advances 2007 Special Topics in Retailing Seminar, San Antonio, TX: American Collegiate Retailing Association.
  • Using Structured Methods to Improve Indicator & Warning Analysis, Freyn and Paul
  • The Effect of China’s Entry into the US Food Market: A Trust-Value Dilemma, Freyn, et. al.
  • Faculty advisor for CIRAT on numerous projects for Fortune 100 companies and private organizations. These include, but are not limited to: General Electric, Southern California Edison, Siemen’s Industry, Parker-Hannifin, Mine Safety Appliance, Plastek.